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MG412 Principles of Marketing Assignment
MG412, Principles of Marketing, is a fundamental course that serves as a cornerstone for understanding the dynamic world of marketing. In this course, students explore the core principles that drive successful marketing strategies in today`s business landscape. It covers the essential concepts, theories, and practices that underpin effective marketing, equipping students with the knowledge and tools to create, promote, and distribute products and services in the marketplace. One of the key areas of focus in MG412 is understanding consumer behavior. Students delve into the psychology behind why consumers make purchasing decisions, examining factors like motivation, perception, and culture. This knowledge enables marketers to create targeted and impactful campaigns that resonate with their target audience, leading to increased sales and brand loyalty.
