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You are tasked with identifying a business start-up that will be based in the United Kingdom and writing a business report exploring business expansion growth options.
● Introduce your start-up business.
● Discuss the relationship between risk and uncertainty and how these affect the decision-making of the start-up business.
● Evaluate the need for the business to use a data-driven decision-making culture.
● Using a range of valid data sources, create a Commercial Market Outlook (CMO) dashboard that outlines the industry/market that your business will operate in.
● Using this data suggest THREE options for expansion/growth of the business.
● Using a range of decision-making techniques and the data from the CMO and other sources, recommend and justify ONE option for the business to apply in the future.
TASK GUIDANCE:
● A brief induction to the business you will be starting.
● When discussing the relationship between risk and uncertainty identify and evaluate the key differences of both linking these to the start-up business.
● Not all companies have a data-driven decision-making culture, as a start-up there is scope to set the culture, so you are to evaluate the merits of this culture.
● When creating you Commercial Market Outlook (CMO) dashboard you must include the sources of your data, relevant data set is to your business and provide a clear visual in the appendix.
● Each of the three viable options should be fully explained, and backed up with relevant data as to why they are viable option(s). These should be labelled option A, B and C
● When making your recommendation this should be fully justified with data and appropriate decision-making techniques used. Ensure you consider the economic impact, scenario modelling, and opportunity costs.
● Focus on attention to detail, quality of work, and overall academic standards.
● Referencing – you need to ensure the accuracy, extent, currency, presentation, and quality of your references At least 30 references across different sources are expected. The currency and triangulation of references (cross-referencing information to add further justification of points) are critical.
● For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
MARKING CRITERIA:
Description
Allocation
Introduction
5%
Relationship between risk and uncertainty
20%
The business rationale for having a data-driven decision-making culture
20%
Data Sourcing and Current Market Outlook
15%
Three Viable Options
10%
Justification of recommended option
20%
Referencing
10%
Total
100%
E-SUBMISSION GUIDANCE:
● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
● Evaluate the drivers and strategies for entrepreneurial and founder led decision making.
● Evaluate the relationship between risk and uncertainty in entrepreneurial decision making.
● Solve complex problems using appropriate decision-making techniques.
SKILLS OUTCOMES:
● The skills outcomes to be developed by completing this assignment can be found here.
GENERAL ASSIGNMENT GUIDANCE:
Using Artificial Intelligence (AI) ethically within your assessments
Please read the guidance attached within this link on how to use Artificial Intelligence (AI) ethically within your assignments – https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
Teamwork and ITS Assessment
Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Count and Presentation Timings
Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%.
The word count will exclude:
o The title page
o The contents page
o Models, graphs, data tables and other exhibited figures or images
o Lists of references
o Appendices (these should be kept to a minimum)
In addition, timings must be observed for assessed presentations for the same reasons.
E-submission
http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Cut-off date for late work
http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Grading criteria
https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-and-marking/
Plagiarism
http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
Extenuating Circumstances
http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
UCB Referencing Guide
https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
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